Cookie statement
A Cookie is a file that’s stored on your computer, tablet, or phone when you visit a website. The website uses these Cookies to retrieve your browser settings, – preferences and to show relevant content. ’LocalStorage’ is a comparable technique, but for the ease of use we also share this technique under the name ‘Cookies’.
On this page you can find an overview of all cookies used on our website. The content of this website can change regularly, due to changing regulations or an update of the website. We try our best to keep the site as up-to-date as possible. Please visit this website regularly so you are always up to date and you can change your cookies settings if you want.
We define the following types of cookies:
- Functional Cookies
- Analytical Cookies
- Identification/ Authentication Cookies
- Social media Cookies
Functional Cookies
These cookies are necessary for a website to perform in an orderly manner. Functional cookies use your browser preference for instance. This way, you only need to set your preferences for your language or region once.
Analytical Cookies
These cookies enable us – the owner of the website – to analyse how the website is being used by its visitors. This way, we can continuously improve functionalities and content of the website. Mediatrix uses Google Analytics for this. To be fully GDPR compliant, we do not share any data with Google and via our partner ContentLeaders we have a Data Processing Agreement with Google.
Identification/ Authentication Cookies
The I/A cookies are used to identify all users after they have interacted with the website. Examples of interaction are: filling out of contact form, downloading of brochure or clicking on a link after receiving an email from Mediatrix. The data that we gather during this interaction is never shared with third parties.
Social media Cookies
The ‘Share’/’Like’ buttons (of various social media) below our blogs, articles and/or news items keep track of how many times an article or post is shared or liked. This is being done by using a script (code) that is fabricated and owned by the social media companies themselves. In some cases, cookies are being placed.
Cookies on our Website
Functional cookies
| Cookie name | Purpose | Storage period |
| cl_cookie_consent | Local Cookie, to determine if cookies can or can’t be stored | 1 year / 2 months |
| cl_cookie_time | Local Cookie, to determine when Cookies are accepted/ rejected. | 1 year / 2 months |
| _hjDonePolls | Hotjar cookie, placed at the moment the feedback poll has been filled out. This cookie ensures that the poll does not appear twice in a row. (read more) | 1 year |
| _hjMinimizedPolls | Hotjar cookie, placed after minimalizing the feedback poll widget. Ensure the poll widget to remain minimalized as long as the cookie exist. (read more) | 1 year |
| _hjDoneTestersWidgets | Hotjar cookie, placed after the Recruit User Testers widget is filled out. Ensure – after filling out the form – that the form does not appear anymore. (read more) | 1 year |
| _hjMinimizedTestersWidgets | Hotjar cookie, placed after minimalizing the Recruit User Testers widget. Ensure the poll widget to remain minimalized as long as the cookie exist. (read more) | 1 year |
Analytical cookies
| Cookie name | Purpose | Storage period |
| _gat* | Google Analytics cookie, to limit the quantity of data registered by Google to limit the websites having high visitors number. (read more) | 1 Minute |
| __utma | Google Analytics cookie, to distinguish visitors. Cookie is reset after each visit. (read more) | 2 years after reset |
| __utmt | Google Analytics cookie, to control the number of requests. (read more) | 10 minutes |
| __utmb | Google Analytics cookie, to determine new sessions/ visits. After each visit this will be reset. (read more) | 30 minutes after reset |
| __utmc | Google Analytics cookie, to determine new sessions and. (read more) | After browser session |
| __utmz | Google Analytics cookie, to register the user trail to our website. Will be reset after each visit. (read more) | 0,5 years after reset |
| __utmv | Google Analytics cookie, to store amended variables. Only as developer the _setCustomVar is being used. Will be reset after each visit. (read more) | 2 years |
| __utmx | Google Analytics cookie, to determine if a visitor is participating in a research/test (e.g. A-B test). (read more) | 1,5 years |
| __utmxx | Google Analytics cookie, to determine when the experiment the user is participating in, ends. (read more) | 1,5 years |
| _gaexp | Google Analytics cookie, to determine if a visitor participates in a test (e.g. A-B test) and when the experiment ends. (read more) | Dependent on the duration of the experiment, average no longer than 90 days. |
| _gali | Google Analytics cookie, to determine on which link the visitor has clicked. (read more) | 30 seconds |
| __distillery | Wistia cookie, to track the video statistics. This way the website knows where the video needs to be resumed after leaving the website. | 1 year |
| muxData | Wistia Cookie, to keep track of the video statistics. | 20 years |
| VISITOR_INFO1_LIVE, PREF_ | Youtube cookie, to keep track of the number of views of a YouTube video, if this is placed on the website. | 8 months |
| _hjIncludedInSample | Hotjar cookie, is placed to determine if a user is participating in a experiment and keep track of this user. (read more) | 1 year |
Identification / Authentication Cookies
| Cookie name | Purpose | Storage period |
| cmpXXXXXXX | ActiveCampaign Cookie that is used to determine who is who and to analyse behavior. | 30 days of in-activity |
| visitorEmail | Local cookie (localStorage) that is used by ActiveCampaign to know who is who after sending a filled out form on the website. |
Delete cookies
You can always revoke the permission granted to Mediatrix for the Cookies. This can be done by changing the settings of your browser.
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Control of cookies
Users have the right to decide whether to accept or reject cookies. Users can exercise their cookie preferences by clicking on the appropriate opt-out links provided in the cookie table above.
Users can set or amend the web browser controls to accept or refuse cookies. If opted to reject cookies, users may still use our Websites and/or App and/or platform though their access to some functionality and areas may be restricted. As the means by which users can refuse cookies through their web browser controls vary from browser-to-browser, please visit your browser’s help menu for more information.
In addition, most advertising networks offer a way to opt out of targeted advertising.