Privacy Policy

Gravity Forms

Our forms are displayed via the plugin Gravity Forms (of Rocketgenius, Inc.)

When sending in a form, the data gets stored in the WordPress database. These data may contain personal data. A form also collects the IP address of users. Mediatrix collects these addresses to block potential spammers.

In no way is this information shared with Rocketgenius.

Every form (and every field) is sent to our marketing automation application: Active Campaign. If you accept cookies and send in a form, we also place an Active Campaign cookie. This cookie remembers your interactions and provides us a way to offer you personal and relevant content.

Read the privacy policy of Gravity Forms.

Savvii BV

Our website is hosted at WordPress hoster Savvi BV. Database and website files are stored at Savvi. In this database, also personal data is stored, including data of sent forms. For instance, Name, Job Title, Company Name, Email address, Phone number, Websites, Address, and IP Address.

Read the privacy policy of Savvii BV.

Active Campaign

Our marketing automation application of choice is Active Campaign. This database system stores data of both individuals and companies. Personal data stored may contain Name, Job Title, Company Name, Email address, Phone number, Website, and Address.

When a user accepts cookies, the website will also keeps track of pages visited by the user and will forward it to Active Campaign. This provides us a way to offer you personal and relevant content.

We also send our newsletters and email campaigns via Active Campaign. We keep track of links clicked by individuals, to know which type of content gains the most attention.

Read the privacy policy of Active Campaign.

Google Analytics

We keep track of our website traffic in Google Analytics. Through this way, we analyse the performance of our website, and we’re able to see the effect of our marketing actions. Google Analytics registers, among others:

  • What is the source site of your visit?
  • How long did you stay on our website?
  • Which pages do you visit?
  • Which device/operating system/browser do you use?
  • Which forms do you fill?

When legally obliged, Google might share this information with third parties. If third parties process the information, Google might also share this information. We signed a data processing agreement with Google and forbade Google to use the obtained information for any other of their services.

No personal data is collected or saved in Google Analytics. The data will not be shared with third partners unless legally obliged.

Read the privacy policy of Google Analytics.

Google Optimize

With Google Optimize, we test our website regularly to know on which page version a user reaches their goals the easiest. Google Optimize keeps track which page version a user saw and to which page the user navigated.

Read the privacy policy of Google Optimize.

Google Tag Manager

This website uses Google Tag Manager, to manage different (tracking)codes (tag) on our website. Google Tag Manager does not collect any personal data; it only makes sure certain tags get activated.

Read the privacy policy of Google Tag Manager.


This website uses Hotjar to measure usability and user experience. Hotjar anonymously collects user information of our website, including the pages a user visits, and generates heat maps based on mouse movement or clicks. Hotjar does not collect filled-in forms or personal data.

Read the de privacy policy of Hotjar.


Zapier is used to connect certain services. Data collected in a specific service can be sent to another service via a ‘Zap’ (a connection between two (or more) services).

As example:

Typeform → Agile CRM
Data collected in a quick scan, will be sent to Active Campaign. This includes all filled-in questions, including corresponding personal data, IP address and device data.
Zapier saves the credentials of each service encrypted to execute the zap. This data is only used for zaps.

Read the privacy policy of Zapier.


We use Typeform for a quick scan, to set up easy-to-use questionnaires and collect insights. The filled-in answers will be saved encrypted in a database, including given personal data, IP address, and device data. This data is then sent to the database of this website and Active Campaign.

Read the privacy policy of Typeform.

Tracking of third parties

On this website, several tracking codes of third parties are being used, saving the pages a user visited. Third parties can show advertisements based on these visited pages. Services, where these ads are shown, are Google, Facebook, and LinkedIn.

If you own an account at one of these services, their privacy policy might make it possible to link your profile to your use of our website. Your use of this website might be shared with the services listed below. We do not share personal data with either one of these services.

Google Adwords (privacy policy)
Facebook Ads (privacy policy)
LinkedIn Ads (privacy policy)

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